SEO SPECIALIST (ED-TECH)

JOB OVERVIEW

We are looking for a tech-savvy individual who is interested in working as an SEO Specialist for our company.

As an SEO Specialist, you will be responsible for developing and implementing SEO strategies to improve website traffic. You will also be responsible for researching keywords and staying on top of the Search Engine Results page.

To be successful in this job position, you should analyse the website’s performance and find out ways to improve them efficiently. You will also be coordinating with the content team to write content that is attractive and engaging.

Apart from this, you should possess strong explaining skills and the ability to stay updated with Google algorithm changes. You should have excellent communication skills and extraordinary analysis skills.

If you think you can take up this challenging job role of an SEO Specialist, then write to us now. We look forward to working with you.

RESPONSIBILITIES

1. Develop Optimization strategies that increase company’s search engine
2. research rankings.
3. Research SEO keywords to use throughout the company’s website and
4. marketing materials.
5. Set measurable goals that demonstrate improvement in marketing efforts.
6. Monitor daily performance matrix to understand SEO strategy performance.
7. Write compelling and high-quality web site content including blogs, posts &
8. page descriptions.
9. Update content and website links for maximum optimization and search
10. engine rankings.
11. Constant communication with other colleagues in the business to develop and
12. deploy their content and ensuring there is a clear establishment of what can
13. be created within what timeframe
14. Researching different software programs, maintaining software
15. documentation
16. Conduct content audits to eliminate redundant and/or duplicate information.
17. Create appropriate website content aligned with the organization’s strategy.
18. Improve the User Experience of the website regularly.
19. Keep up-to-date with industry best practices and monitor competitor websites
20. Implementing and developing SEO strategies.
21. Researching the competitors, both on-site and off-site.
22. Performing keyword research for content.
23. Writing engaging SEO content along with the Content.
24. Optimizing content regularly on the website.
25. Maintaining the website on a regular basis.
26. Developing and implementing link building strategies.
27. Collaborating with the Digital Marketing team.
28. Analyzing the website using the analytical tool.
29. Improving website performance.
30. Proposing changes in the website content.
31. Measuring the ROI and success of the website.
32. Staying up to date with the latest Google Algorithm changes.

REQUIREMENTS

1. Bachelor’s degree in Marketing, Communication, Information Technology, or a
2. related field.
3. Work experience as an SEO Executive,
4. SEO Specialist, SEO Manager or a
5. similar position.
6. Professional certification of Search Engine Optimization (SEO) is mandatory.
7. Excellent understanding and experience with website analytics tools like Moz,
8. Google Analytics, etc.
9. Sound understanding of conversion and performance marketing.
10. Basic knowledge of HTML and CSS.
11. Good verbal and written communication skills.
12. A keen eye for details.
13. Ability to work independently or in a team environment as and when required.
14. Demonstrate excellent keyword research techniques.
15. Excellent time management skills.
16. Strong decision making and reasoning skills.
17. Excellent organizational and interpersonal skills.
18. Strong work ethic.

IMPORTANT DETAILS

1. There is no Work from Home. We are located at Noida Electronic City, Sector-63.
2. Working hours are Tuesday to Sunday from 10.00 a.m. to 07.00 p.m. (Monday is the Weekly Off).
3. Salary is Negotiable.
4. Laptop is mandatory.