1. Develop a content strategy aligned with short-term and long-term marketing targets. To oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience
2. Developing communications for product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events.
3. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
4. Develop and monitor campaign budgets.
5. Plan and manage company’s social media platforms
6. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and online promotions.
7. Sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices
8. Researching industry-related topics and using the knowledge for writing clear marketing copies including emailer, landing page, banner ads brochures etc. to promote our products/services
9. Managing content of the complete website and updating content as needed through the content management system
10. Creating content for new products/websites from scratch and thereafter update the same from time to time.
11. Blog writing to promote the product /services and to ensure the same is uploaded on website & promoted on social media
12. Preparing well-structured drafts for business proposals, presentations etc.
13. Promote content on YouTube channel. Managing the YouTube channel completely. Working knowledge of SEO principles.
14. As an SEO to focus on improving company websites ranking and should have the ability to drive visitors through the likes of Google.
15. To help the digital marketing team run effective campaigns, as well as to optimize the company’s website, social media pages, and other content efforts.
16. To optimize the use of social media networks to manage and grow an organization’s message and online presence
17. To act responsibly for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) to drive relevant traffic to the company website.
Competency :
– Creative content development skills with proven work experience in content development and management. Expert in content optimization and brand consistency.
– Excellent communication and writing skills in English
– Concise, clear and confident communication
– Editorial mindset with an ability to predict audience preferences
– Highly organized and self-motivated to establish and achieve goals
– Perform well under deadlines and be detail-oriented
Work Responsibility & Activities :
– Web Page Content
– Web Page Content Writer
– SEO Content Writing
– Articles
– Blogs
– Press Release
– Promotional Activities
– Online Banners
– E-mailers
– InfoGraphics
Skills & Knowledge :
– At least 1+ Years of Content Writing
– Good Experience in SEO content Writing
– Excellent Writing Skills
– Knowledge of Tools for like Copyscape / Grammarly
– Experience of Social Media Account Handling
– knowledge of Google tools (Google Analytics and Google Search Console)
– should be familiar with HTML and CSS
– Solid knowledge of typography.
